CWE founder seeks woman-owned business status

March 15, 2009

INDIANAPOLIS—Inspired Marketing Communications, which partnered with B&N Shared Services to launch the CWE platform, is working on securing its woman-owned business certification. The status will provide additional benefits to CWE clients as there involvement will help contribute to minority-owned requirements necessary for certain contracts.

Inspired provides a variety of marketing research needs to B&N Shared Services clients. The company’s proforma service provides a detailed analysis and dossier on company – the results are then incorporated into the clients CWE platform to ensure the information is widely available.

The organization is also capable of integrating its market analysis, competitor analysis and prospect lists directly into the CWE system through such tools as the sales pipeline.